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The fourth issue, 'Not even ‘Minder’ Letwin can save The Liberator - Andrew ‘Transport’ Lansley’s political fightback marred by not-wholly competent Beige Arts of propaganda ', is now out.

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I'm grateful to my friend and colleague, The Guardian's social affairs editor Randeep Ramesh for drawing my attention to this story on their website's bold new NHS reforms liveblog about the plan of Dr Jonathan Munday to orchestrate a letter-writing campaign in support of the Secretary Of State For The Time Being Andrew Lansley's bathetic plans for 'Liberating The NHS'.

The first thing to say about How is the NHS performing? Quarterly monitoring report, the new initiative from the Kings Fund, is that as it admits prominently, it is based on data from a small sample. 26 finance directors gave their answers via an internet survey last month.

Good day; I hope this finds you well.

Let me first direct you to the latest instalment of The Maynard Doctrine, in which the Good Professor gives choice, competition, comedy governance and the listening pause a good working over.

I was intrigued to read this survey of 500 GPs, carried out in February and March by Pulse on behalf of (and so funded by) private providers Spire Healthcare.

Professor Alan Maynard explores choice, the ‘listening pause’
comedy governeance and competition through the prism of a new conceptual framework.

The journalist Lucy Mangan, apparent creator of the “Tory boy” phrase in her long-running column in The Guardian’s Saturday colour supplement, was writing recently about the “snot right” problem in higher education policy and the NHS.

Taking this useful concept, let’s analyse the current “content” of the “listening exercise” on NHS reform.

The want of choice

In the Independent On Sunday today, political correspondent Matt Chorley reports that Deputy Prime Minister Nick Clegg has written to all Lib Dem MPs setting out his five red lines for NHS reform.

Many readers of Health Policy Insight will know the very clever Dr Shane Gordon - a big wheel in the emerging world of commissioning.

Shane and I were having a banter over on Twitter (I'm HPIAndyCowper, say hi if you are there), and Shane suggested that I either "argue change in #nhs is not required (=myopia or dementia?) or for convincing alternative (what?)".

Health Policy Intelligence is our new, weekly subscription-based analysis service.

The third issue, 'The limits of satire meet Dadaist policy - Andrew ‘Transport’ Lansley apologises to the nation for its stupid failure to grasp his genius', is now out.

Health Policy Intelligence will not be available as free content. Subscription costs £8 a month / £69 a year for an individual. Increasing discounts are available to organisations wanting to subscribe for groups of more than 5 and 10 individuals.

Just read Comrade Sir David's latest letter to the troops, which is actually very good in tone. We've slightly forgotten what good in tone feels like, so here is its text in full.

From the Office of Sir David Nicholson KCB CBE
Chief Executive of the NHS in England

TO:
All Chief Executives in NHS Trusts in England
All Chief Executives in NHS Foundation Trusts in England
All Chief Executives in Primary Care Trusts in England
All Chief Executives in Strategic Health Authorities in England

CC:
All Chairs of NHS organisations in England

It's The War Of The Health Policy Pamphlets. Seconds out! Let's get ready to RUMBLE!

Labour lead off with a haymaker called Undermining The NHS: the hidden reality of David Cameron's health reforms.

Its title tells you the name of the game: associate That Nice Mr Cameron personally with the Health And Social Care Bill. Presumably its first draft subtitle was 'Cremating Mr Cameron'?